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Super as a remuneration benefit

Staff motivation or not?

Maybe you think it somewhat odd to commence a publication about super with a reference to how an employer manages their people. Based upon 50 years of experience in working for a number of different companies in different industries, some of them global and some of them small, I find it intriguing that so many employers don’t manage their people more effectively.

There have been many initiatives, especially since the advent of technology and the internet, but arguably employers have never quite figured out what makes an employee join a company or work hard to achieve company goals and what makes them move on to another employer. The simplest observation is that there is no effective unifying culture that can consistently manage people in the same way.

On the other hand, many companies nowadays pay attention to employee benefits but even medium to large sized employers don’t necessarily manage super as an employee benefit, simply because it is too complex to understand.

  • Let's talk about the right super fit for your employees.

Where does super fit?
Well first of all super is an employer funded employee entitlement of very high value and any company’s super proposition is as important as what an employee receives as a wage or salary to manage their current cash flow. All employees have a current lifestyle to fund but all employees also need to set up their future lifestyle in retirement once work is over.

There are many research papers about what causes absence from work, and one of the major causes is financial stress. Roughly speaking, 80% of most workforces are under age 50 and most of them are learning from life experience how better to manage themselves. Most employees would benefit from some improved understanding of cash management and wealth creation.

In talking to many individuals about their super, I have personally asked an employee what is the biggest determinant of their target super balance at the point of retirement. So far no one has the right answer and most do not know their target balance. Salary and career are the biggest determinants of your future wealth from super as an employee benefit. Most employees spend their first twenty years of their working life indiscreetly complaining about management when career wisdom says they should be managing their approach to work as a career and not as a job.

The missed opportunity
Employers first have to consider their own current approach to super as a remuneration benefit and the rationale around the product they are using and are they comfortable with the services being provided. All product providers have a very well developed capability to win your business and then retain your business. Historically there is a fairly high proportion of employers who have been compromised by their product provider, as a consequence of a banking relationship or the existence of some reciprocal trade.

Every employer has a duty of care to ensure they not only have a justifiable reason in terms of their super provider but they also need to prove they have a methodology in monitoring the delivery of value to their workforce.

In general, all relationships in life involve an appropriate and visible expression of care as to why the other party in the relationship is important to them. So when we put our own personal brand in front of a potential employer, what sense of benefit do we get of the employer’s brand and how future situations might be managed. If the employer is vague on their own brand, they have already lost their ability to attract, retain and motivate their own staff, a factor that only increases costs and decreases overall staff efficiencies.

Super as a motivator

There are many choices of product that can be made in selecting a corporate super plan but there are only a few that will optimise super as an employee benefit.

Traditionally the financial services industry is well known for its complexity and then the existence of too many conflicted relationships around product. So understand what you need to learn and then how you find a service provider of quality to help you manage super as a superior remuneration benefit.

Here are the steps to be taken in managing super as a superior remuneration benefit:

  1. My advice to any employer is to first find a source of knowledge around super, partly to gain an education of product options and most importantly to examine the facts upon which they can make an informed decision about the management of super as a remuneration benefit.
  2. Examine what you currently have as a corporate super plan and consider how the existing arrangement is perceived by the employees. Examine what you might do to significantly improve employee perception of your efforts.
  3. Having identified the room for improvement, ensure you engage a consultant like AXIS with over 25 years experience in examining the comparable benefits of different service models presented by the financial services industry.
  4. Commence a change management program to improve the value delivered and also decide how you want to promote your super arrangement as a superior benefit to your workforce.

Within the above process, every employer needs to examine how much is being paid for the delivery of what can too frequently be described as a false display of value delivered. In motivating your workforce, it is important that every employer takes advantage of the opportunity to express a high level of care around an employee benefit as valuable as super.


This document was prepared and issued by AXIS Financial Group (ABN 21 092 889 579, AFSL 233680). The information contained within it is not advice. It provides general information only and does not take into account your individual objectives, financial situation or needs. You should assess whether the information is appropriate for you and consider talking with your financial adviser before making an investment decision. Information in this publication, which is taken from sources other than AXIS Financial Group, is believed to be accurate. However, subject to any contrary provision in any applicable law, neither AXIS Financial Group, nor its employees and directors, provide any warranty of accuracy or reliability in relation to such information or accepts any liability to any person who relies on it.

Testimonials

Mitsui & Co. (Australia) Ltd engaged AXIS Financial Group in reviewing the existing employer super arrangements and clarifying which product provider might be best for Mitsui & Co. (Australia) Ltd and it’s group of companies.

AXIS Financial Group provided a concise explanation as to who might be best and why, in particular ensuring that the internal project team had the information to feel confident as decisions were made. The project team moved from arguably being daunted by the prospect of improving this particular employer funded employee entitlement and better understood how to manage super as a remuneration benefit through the detailed analysis and explanation provided by AXIS Financial Group

Antony Auliso
General Manager - Human Resources Division
Mitsui & Co. (Australia) Ltd

I want to thank AXIS Financial Group for their efforts in handling insurance claims on behalf of the employees of WesTrac. From the moment AXIS Financial Group were appointed to the task, they moved so seamlessly into position and have made sure that WesTrac is not only better serviced as a result but also more informed about claims progress. I also note the outstanding results achieved by AXIS with respect to marketing and placement of our employer super policy.

It seems nothing is a problem for the AXIS team and I would commend all employers to consider this service.

Gary Carter
Group Insurance Manager
WesTrac Pty Ltd