Why a one-size-fits-all approach to super doesn’t work

Superannuation product providers love a one-size-fits-all solution. It makes things simple and streamlined, especially when managing large employer super plans – all they need to do is administrate accounts and answer general enquiries through a call-centre style service.

The problem with a one-size-fits-all solution is that often, it just doesn’t fit anyone very well at all.

Why one-size is a bad fit

For an Employer, good super advice is hard to find.

Superannuation providers have very little incentive to provide personal financial advice and service to your employees. Many of them are happy to stick to the status quo and deliver sub-optimal product service and superannuation advice.

Once they have attracted your business, they view personalised advice as too onerous to deliver and so they rarely live up to their service promises. It takes too much time to consider the individual financial situation of each employee and provide advice based on their needs. Employees wanting accurate financial advice often end up incurring the cost of a financial adviser.

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Tailored solutions are a must

Stock-standard approaches to super aren’t designed to optimise super benefits for your employees.

Super must be tracked to ensure that goals are being met and that current investment strategies still fit with the circumstances of individual employees.

In the same way, the overall performance and service-delivery of super product providers must be regularly assessed, to ensure that optimal value is still being delivered, year upon year.

Finding the right super product and ensuring that regular active servicing at an individual account level is taking place is crucial to ensure ongoing value and optimisation of super benefits.

The problem with treating super like a catch-all is that it’s a missed opportunity.


Because when employer super plans are well implemented they become an attractive benefit for employees and a useful tool for attracting, retaining and motivating the workforce.

A well-dressed super fund

It’s important to select a corporate super plan that will stand the test of time and deliver great value to your workforce year upon year.

The industry knowledge and skills required to optimise super are highly specialised and there is a lack of clear communication out there when dealing with product providers who are interested in sales, not service.

Employers should seek advice and expertise from knowledgeable industry-insiders like AXIS. At AXIS we don’t focus on partnering with super funds, instead we aim to build relationships with companies like yours. We can help show your company how to implement super as a compelling employee benefit and ensure that it remains optimised in the long-term, by continually monitoring and negotiating the most appropriate solutions for your company and employees.

Ready to find the right super fit? Get in touch with us today.

This document was prepared and issued by AXIS Financial Group (ABN 21 092 889 579, AFSL 233680). The information contained within it is not advice. It provides general information only and does not take into account your individual objectives, financial situation or needs. You should assess whether the information is appropriate for you and consider talking with your financial adviser before making an investment decision. Information in this publication, which is taken from sources other than AXIS Financial Group, is believed to be accurate. However, subject to any contrary provision in any applicable law, neither AXIS Financial Group, nor its employees and directors, provide any warranty of accuracy or reliability in relation to such information or accepts any liability to any person who relies on it.


Mitsui & Co. (Australia) Ltd engaged AXIS Financial Group in reviewing the existing employer super arrangements and clarifying which product provider might be best for Mitsui & Co. (Australia) Ltd and it’s group of companies.

AXIS Financial Group provided a concise explanation as to who might be best and why, in particular ensuring that the internal project team had the information to feel confident as decisions were made. The project team moved from arguably being daunted by the prospect of improving this particular employer funded employee entitlement and better understood how to manage super as a remuneration benefit through the detailed analysis and explanation provided by AXIS Financial Group

Antony Auliso
General Manager - Human Resources Division
Mitsui & Co. (Australia) Ltd

I want to thank AXIS Financial Group for their efforts in handling insurance claims on behalf of the employees of WesTrac. From the moment AXIS Financial Group were appointed to the task, they moved so seamlessly into position and have made sure that WesTrac is not only better serviced as a result but also more informed about claims progress. I also note the outstanding results achieved by AXIS with respect to marketing and placement of our employer super policy.

It seems nothing is a problem for the AXIS team and I would commend all employers to consider this service.

Gary Carter
Group Insurance Manager
WesTrac Pty Ltd

AXIS Financial Group’s knowledge of employer super is second to none.

DXC tasked AXIS Financial Group with consolidating multiple superannuation funds to a
single company-wide default fund. They delivered, displaying superior knowledge of their
industry, along with the highest level of service and diligence.
From start to finish – the initial analysis of our previous funds, the detailed tender process,
the transition to our new fund, and post-transition – AXIS Financial Group always made
themselves available for support.
We strongly recommend speaking to AXIS Financial Group for all matters relating to
employer super.

Michael McGoldrick
Director, Compensation Asia Pacific
DXC Technology